Adyton's mission is to create competitive advantages for its business partners and their clients via new technologies.
Our Social Responsibility
Adyton's social responsibility is to help people with vision, memory, attention, and certain other disabilities to become independent and to stay independent longer.
Adyton, LLC was founded by Bill Crose in Detroit Metro. Bill has a long history of performance improvement and learning technology leadership across many industries including healthcare, hospitality, pharmaceuticals, energy, and more. His driving force has always been to create competitive advantages through learning and performance improvement.
Bill holds 2 patents, 1 patent pending, and has produced the world's smallest, FCC certified earphone, which is designed to be used with the Pythia software.
Bill enjoys using, learning about, and developing new technologies. He and his wife have 2 grown children; one is a pediatric intensive care room nurse and the other is a globally recognized information security professional.
Michael has been a senior leader and innovator with some of the most respected and successful companies in the engagement, recognition, and performance improvement business including; Carlson Marketing Group, Aimia, The Incentive Group, USMotivation, Fusion Marketing, and Marketing Innovators. As an entrepreneur and intrapreneur, in both the B2B and B2C market segments, he has vast experience in multiple verticals delivering award winning client strategies and successful outcomes.
His expertise includes; business and product development and implementation, process and performance improvement, market planning, relationship management and strategic alliances. Michael was a founding member of the Incentive Marketing Association, the Incentive Gift Certificate Council, and Incentive Gift Card Council. He has been a member of the Incentive Research Foundation and the Direct Marketing Association.
Michael enjoys cooking, travel (over 50 countries and counting) and sports. He loves soccer, holds a United States Soccer Federation national coaching license, and is a former Staff Coach for the USSF Olympic Development Program.